And building a betting app that can scale to handle “Big Game” traffic without batting an eye? That’s even harder – especially if you want to do it without dramatically scaling up your costs. Building a betting app at all is challenging, given the demands of users with money on the line and the complexity of operating in different states with different regulatory requirements. That’s great news for sports betting companies, but it presents a real challenge to the architects and engineers who work at those companies. And with the growing legality and popularity of sports betting apps in the US, it is very likely this game will see more money flowing through betting apps than ever before. The NFL’s championship game – you know, the game with the name we’re not allowed to say – is likely to be watched by around 100 million people. And at least in the US, there’s no bigger moment for sports betting than this weekend. The popularity of sports betting, also called real-money gaming, is exploding. Guide: Data Architecture for Gambling Applications